Our aim

“The World Institute of Slowness aims to bring about change within the world of producing goods, foods, and services for people and whose hallmarks are billed as transparency, simplicity, consciousness.”
Boston Globe


Products and services for people (not consumers!)

Latin word list > Consumo
 definition: To spend, employ, use up, finish, waste away, destroy.

Why SlowBrands?

“There is a difference between knowing the name of something and knowing something.”
Richard Feynmann


Here are some examples of our slow products some are standing on their own feet and some are looking for caretakers:


SlowChocolate (99% of people love chocolate but only 0.01% know how it is made)




Legal statement

The World Institute of Slowness takes its rights and responsibilities in its Intellectual Property (IP) very seriously. In doing so, we ensure our business partners are given the freedom to use our IP without interference from third parties. At the heart of our IP is the Slow family of brands. We have spent a considerable amount of time and money developing these brands and enforce them where necessary, which means that Slow branded goods and services are now synonymous with us. To help us with this enforcement process, please report any third party use of Slow to either us directly at or our legal advisers at Thanks in advance for helping to report misuse of Slow fast!


Head of SlowThinking®
Geir Berthelsen